OUR STORY BEGINS...
Let's start in 1992 when a cute little baby angel named Paige was born. In 1995, she was disappointed to find out that she would no longer be an only child. *Enter Kelly* (Don't worry, they end up becoming best friends in a very happy ending.) Now back to the story.
The McReynolds sisters were yin and yang—Paige being sassy and independent, while Kelly was gentle and loving. There was only one thing the sisters had in common and that was their love for adventure. From an early age, they were encouraged to try anything and everything (well within reason... they weren't barbarians). They both learned to ski before they were 10, went on fishing trips with their parents, and received their first dirtbike in 2004. This is when the story gets good.
As they continued to crash their bike into barbwire fences and roll the dune-buggy, it was apparent that they were going to need a lot of outfit changes (slightly embellished). The problem is, there were hardly any options for girls. For years they shopped in the men's section or wore the one pink outfit that was available for girls (Paige was happy, but Kelly not so much).
Then, in September 2020 during a global pandemic while searching for replacement gear (to no avail), Paige and Kelly jokingly talked about what their dream company would look like... women's motocross apparel that they actually wanted to wear. They sat down at a whiteboard and within an hour had a name, a slogan, and their first sketch. They knew they had something special and they wanted to share their story, their designs, and their passion for adventure with other women and girls around the world.
The butterfly symbolizes everything women are, and who we hope to become—bold, beautiful, elegant, unique, and transformational. Our mission is to inspire women of all ages to transform into their most authentic self so they can live a limitless lifestyle. This starts with transforming an industry. Care to join us?
TO BE CONTINUED...
Listen to us tell our story on the Break/Fix podcast!